2026 · Vaucelle · User Centered UX & UI Design
End-to-end eCommerce UI for a Modern Luxury Brand
A modern luxury leather-goods brand that needed a full Shopify storefront, one that felt niche, professional, and expensive rather than templated, with the product always the hero. Rather than design a handful of screens, I set out to build a cohesive, conversion-minded system that could carry a shopper through the entire journey - discovery, product, cart, checkout, and account and stay consistent across desktop and mobile.
- Role
- Product designer
- Team
- 1
- Duration
- 1 cycle / month
- Discipline
- User Centered UX & UI Design
The problem
Create modern luxury full branded shopify theme design and high converting User Experience for improved sales and customer retention.
Approach
- 01
As the sole UI/UX designer, I started with the foundation: color and spacing tokens, a paired serif/sans type scale, and a reusable component set - navigation, a product card with hover state, faceted filters, a size selector, and buttons.
Outcome
- →On top of that system, I designed 22 responsive screens for desktop and mobile devices: a homepage, a product listing with filtering and quick-add, product detail, a slide-in cart, a streamlined two-step checkout with express-wallet and card payment, an account dashboard for orders, addresses, and payment methods, sign-in and registration, and an editorial brand story. Using Figma, I kept everything component-driven, so it could hand off cleanly to developers.
Reflection
“Design system had to be adjusted to fit with the shopify ecosystem and behavior for high conversion rates ”