End-to-end eCommerce UI for a Modern Luxury Brand

Context

A modern luxury leather-goods brand that needed a full Shopify storefront, one that felt niche, professional, and expensive rather than templated, with the product always the hero. Rather than design a handful of screens, I set out to build a cohesive, conversion-minded system that could carry a shopper through the entire journey - discovery, product, cart, checkout, and account and stay consistent across desktop and mobile.

The problem

Create modern luxury full branded shopify theme design and high converting User Experience for improved sales and customer retention.

Approach

1. 01

   As the sole UI/UX designer, I started with the foundation: color and spacing tokens, a paired serif/sans type scale, and a reusable component set - navigation, a product card with hover state, faceted filters, a size selector, and buttons.

Outcome

• →On top of that system, I designed 22 responsive screens for desktop and mobile devices: a homepage, a product listing with filtering and quick-add, product detail, a slide-in cart, a streamlined two-step checkout with express-wallet and card payment, an account dashboard for orders, addresses, and payment methods, sign-in and registration, and an editorial brand story. Using Figma, I kept everything component-driven, so it could hand off cleanly to developers.

Reflection

“Design system had to be adjusted to fit with the shopify ecosystem and behavior for high conversion rates ”